Allerton presents its third collection ‘Disrupt’ for Summer 2017/18, a fresh approach to active swimwear and a continuation of the strong focus on adjustability, function and comfort.
Disrupt is about blurring boundaries and stepping away from the norm. With pieces designed for swim, exercise and leisure, Disrupt blurs the boundaries of sportsluxe swimwear and moves it into the active and streetwear realm.
Allerton encourages women to demand more; high quality, high-end design, ethically manufactured and multi-purpose wear.
Allerton’s goal is to disrupt the standard and offer personalisation; the ability to tailor and adjust the pieces, to create and recreate outfits and not just wear pieces in the water, but also wear them as activewear and streetwear.
With the goal of empowering the wearer to feel comfortable and confident, Allerton explores the concept of adaptability and adjustability through ties and multiple wear options; bras are finished with adjustable back and shoulder straps, adjustable and convertible briefs and full pieces.
Disrupt provides the Allerton Woman with sustainable and responsibility manufactured garments, and contains a carefully curated selection of fabrics, where possible, using an Advanced Recycled techno-fabric made with ECONYL® a 100% regenerated nylon fiber from pre- and post-consumer materials which is extremely chlorine resistant and offers UPF 50+ sun protection.
A minimal and functional approach results in the ultimate blend of sportsluxe with a smooth balance of fashion and function. Playing with the tension between tender and tough, Allerton presents a unique geo-camo style artwork print, with soft feminine highlights and hints of animal details.
Allerton pieces are made ethically and with environmental awareness, both locally in Australia and Bali, Indonesia. Allerton donates a percentage of profits from its Bali manufactured products to local charities supporting women and children.
Allerton showed at an exclusive show in Martin Place as part of Frame Fashion Week this July. We were excited to be paired with some beautiful eyewear brands such as Nicola Finetti, Wunderkind and Coco Song.
Rhianna wears the Allerton Swimwear Minnie Fixed Tri and Cheeky Brazilian in Copper while on her #RihTreat in Mexico, April 2017.
We love this beautiful Italian Lycra look, get yours here: https://allerton.myshopify.com/products/minnie-tri
Spotted: Babe Tash Oakley in our 87 One Piece
Check out what we get up to behind the scenes and exclusive offers via Snap Chat @allertonswim
Allerton Babes show the range as part of the Rome Club City Event with Tesla, promoting Green Living. All our pieces are made ethically from Regenerated Italian Lycra.
Did you spot Allerton in Australian Cosmo?
Featured in November 2016 Swim Issue
Seen here in GQ Magazine
For Resort 2016/17, Allerton brings The Rebel a combination of edgy, sexy sports luxe with a focus on function and fit.
The Allerton Woman is an aspirational muse who is Strong, Sexy, Healthy and Independent. For Resort 2016/17, designer Pirra Griffiths draws on the Allerton Woman’s stronger, sexier side. Designing pieces which are not only on trend with a perfect fit, but encourage the wearer to feel confident, comfortable and beautiful.
The Rebel is a collection of interchangeable separates, with a focus on adjustability, made to fit the Allerton Woman. Each piece offers tailored comfort with innovative adjustable straps and wear- options, designed to enhance and support the female figure but never compromising on aesthetics.
Creative applications of mesh and innovative techno-fabric within each garment, creates clean, soft folds and edges which enhance each finely cut piece. A minimal and functional approach results in the ultimate blend of sports luxe with a smooth balance of fashion and function.
The carefully curated selection of fabrics are sustainably produced in Italy and offer high quality strength, comfort and shape retention that is both extremely chlorine resistant and offer UPF 50+ sun protection.
Hand made ethically in Sydney Australia, Allerton guarantees the highest quality, original and innovative pieces.
Photography: Myles Pritchard
Hair and Make Up: Joanna Luhrs Hair & Makeup Artist
Model: Kendall Lee Schuler @ Chadwick models
Allerton will be showing at Hammock for Miami Swim Week, July 2016. For an appointment to view the collection, visit www.hammock-abfashowroominmiami.eventzilla.net/
Thank you WGSN Futures for nominating Allerton Swimwear as Best Start Up!
Staged by WGSN, the world’s leading trend authority, WGSN Design Futures 2016 brings together leaders from fashion and the creative sectors to define key trends. To have Allerton recognised by such a respected and influential company as WGSN is a huge honour!
Contact Amee Boers Fashion Agency for stockist appointments, email@example.com
Allerton x A Bikini A Day
The Beautiful Devin Brugman in Allerton’s stripe Fixed Tri and Mini Brazilian Brief
America’s Next Top Model Winner, Nyle DiMarco, and the runner-up, Mamé Adjei, both wore key pieces from the collection. Showcasing a monochrome edit of the collection, to some of Australia’s leading Fashion Media and OPPO’s VIPs.
Allerton featured in Cosmopolitan Australia’s ‘Best Bikini Edit Ever’ November 2015
Scuba Bandeau One Piece in Navy/White Stripe, Volume One SS1516
Allerton featured in Elle Russia ’50 Sexiest Swimsuits 2016′
Allerton featured in Vogue Italia’s Swimwear edit ‘Beachwear 2016: the trends from Miami Swim Fashion Week’
Allerton featured in Rebecca Judd Loves, July 2015
Allerton presents ‘Refractive’, Resort 2015 at Swim Miami thanks to BMW and Runway Australia
The beautiful Ashley Osborne featured in GQ wearing the Allerton Fixed Tri in Jet
11/07/2015 – SWIMMIAMI JOINS FORCES WITH RUNWAY AUSTRALIA LINK
ABFA presents Runway Australia by showcasing Australia’s élite Swim and Resort designer labels in Miami. The event will form part of the official SWIMMIAMI runway schedule, for this year’s Miami Swim Week.
Runway Australia promotes, a collective of Australia’s most innovative labels that are pushing boundaries, and setting Swim and Resort trends. It recognises brands for their originality, local manufacturing status, and strong trends-translation ability. All of which make them stand out in Australian and International markets.
Runway Australia will launch on Sunday July 19th at 10 pm, at 1 Hotel South Beach, 2341 Collins Avenue, Miami Beach FL 33139, followed by an exclusive VIP post-show reception.
ABFA has handpicked two of Australia’s leading swimwear brands, Jewels & Grace andAllerton, for this year’s Runway Australia event. Both brands bring a fresh, innovative, approach to swimwear design, and couple it with a proven ability to meet the production and supply-demands of global retailers.
This is validated by the recent partnership with retail giant FOREVER 21, who selected both brands to form part of its carefully curated collection of branded designer swimwear, now available in its Las Vegas stores.
Jewels & Grace is also partnered with one of the UK’s oldest department stores, House of Fraser (HoF). HoF stocks some of the most coveted designer brands from around the globe.
Both brands were asked what they consider to be the key elements, in the creation of balanced collections, that are setting new trends for the season and that have global commercial appeal.
Juliet Bakos (Creative Director for Jewels & Grace) said “The key elements are innovative thinking, design and in-depth market research. Collections that are timeless, have proven appeal to an international market. This intertwined with classic details, pulled from all over the world, are what drive each and every Jewels & Grace collection.”
Pirra Griffiths (Creative Director for Allerton) said, “It’s about finding a balance of Simple, Beautiful and Functional. A minimal and functional approach coupled with global trend research, means Allerton collections consistently translate commercially on a global level”
Volume One SS15
Allerton takes inspiration from the concept of layering, playing with the idea of revealing and concealing simultaneously. With creative applications of mesh to trim and panel the garments. Allerton creates clean, soft folds and edges which enhance each finely cut piece. A minimal and functional approach, results in the ultimate blend of sports luxe, combining a smooth balance of fashion and function.
Allerton is both designed in and inspired by designer Pirra Griffiths’ home – Bondi Beach, Australia and each piece is crafted locally in Sydney from high quality, chlorine resistant and regenerated Italian Lycra.
16/6/2015 – Australian Swim Brands in demand by FOREVER 21 LINK
Australian Swim brands, Allerton and Jewels & Grace, have recently partnered with retail giant FOREVER 21. The two Australian brands will be available through Forever 21 stores this month.
Both brands will be available in FOREVER 21’s Las Vegas retail stores in the United States. The brands were chosen to form part of its carefully curated collection of branded designer swimwear.
This recent partnership with FOREVER 21 is true validation, that there is a strong demand for Australian swimwear. It comes as exciting news for both swim brands Allerton and Jewels & Grace, and it allows each brand to cement their names in the International markets.
Allerton is the ultimate blend of sports luxe combining a smooth balance of fashion, function, and wearability, while Jewels & Grace keep it classic, with its renowned sleek lines and defined details. Both brands make great additions to Forever 21’s branded division, offering the Forever 21 customer a fabulous choice of innovative designer swimwear.
When the Creative Directors from each brand were asked how it felt to be stocking in America’s fifth largest retailer.
Pirra Griffiths (Creative Director for Allerton) said, “I’m thrilled to have this opportunity to share my passion for design on an international scale, especially with such a prestigious and exciting retailer”.
Juliet Bakos (Creative Director for Jewels & Grace) said “It’s great news for us to know that buyers are seeing our brand as something that is filling a gap in the market, and validation that Jewels & Grace is a very strong brand.”
This will be Jewels & Grace’s second major international retailer, after its recent partnership with House of Fraser in the UK.