I’m sorry to say it, but there is no such thing as sustainable swimwear. Or sustainable fashion for that matter.
The Good News? We’re trying our best!
Sustainable Fashion is part of a global movement towards environmental, ethical and social awareness, with the goal of sustainability. Sustainability meaning something that can be supported indefinitely in regards to impact on the environment and socially.
We like Green Strategy’s definition of “more sustainable fashion”
“More sustainable fashion can be defined as clothing, shoes and accessories that are manufactured, marketed and used in the most sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components.”
Any brand who tells you simply that they produce ‘sustainable’ Fashion, swimwear included just isn’t looking into their processes enough.
There is so much involved in the production and development of swimwear, and much more to consider than simply using a recycled fabric. Here’s a quick list of considerations that I have made in for Allerton.
- Yes of course, fabrics are important! There are many brands using recycled and regenerated fabrics, Allerton included. We also use Deadstock fabric or end of roll fabric. This is a little less glamorous although it means no new resources or energy was used for us to use the fabric, and we are saving the fabric from potential land fill.
The factory that produces our recycled fabric is a ‘green factory’ and uses renewable resources to power it.
Generally we use recycled Econyl for our main fabrics and deadstock lining.
- The thread we use has transparency in its supply chain
- Sample development. For Allerton, this is done in house or locally with one of our factories.
- Printed Fabric. We digitally print using safe and responsible waste management
- Cut locally, any offcuts are re-puporsed into things like boxing bags. We digitally cut to ensure we use as much of the fabric as possible, producing as little waste as possible.
- Local manufacturing. We product small units throughout the year, this is a manufacturing method which results in less waste and reduces the risk of over production. We are happy to report that we have strong and close relationships with our factories and regularly visit to ensure the employees have clean, safe and fair working conditions.
- We use biodegradable packaging or simply wrap your order in tissue, which is of course recyclable.
- Australia Post will deliver your order in a recyclable paper bag or a satchel, depending on your preference.
- Alterations and Custom. If something isn’t quite right, or if you’d like something special, then we will custom make your piece. Personalisation is the future.
- Radical Transparency is being open and upfront about how your products are made. Head to our Transparency page to find out more!
- Clothes shed fewer micofibres when washed by hand, please ensure you treat your pieces nicely and take care of them so they last!
And the list goes on and on. We are all over our production, that’s why we are confident that each and every piece is made ethically and environmentally. There’s obviously more we can do, and I am constantly assessing the supply chain and looking at how we can improve.
I am open to suggestions and questions, please let me know any questions you may have, and please remember if a brand is claiming to be sustainable, call them out and ask them how!
Get in touch and share your thoughts,
Founder & Designer, Allerton Swimwear