Allerton takes inspiration from the concept of layering, playing with the idea of revealing and concealing simultaneously. With creative applications of mesh to trim and panel the garments. Allerton creates clean, soft folds and edges which enhance each finely cut piece. A minimal and functional approach, results in the ultimate blend of sports luxe, combining a smooth balance of fashion and function.
Allerton is both designed in and inspired by designer Pirra Griffiths’ home – Bondi Beach, Australia and each piece is crafted locally in Sydney from high quality, chlorine resistant and regenerated Italian Lycra.
16/6/2015 – Australian Swim Brands in demand by FOREVER 21 LINK
Australian Swim brands, Allerton and Jewels & Grace, have recently partnered with retail giant FOREVER 21. The two Australian brands will be available through Forever 21 stores this month.
Both brands will be available in FOREVER 21’s Las Vegas retail stores in the United States. The brands were chosen to form part of its carefully curated collection of branded designer swimwear.
This recent partnership with FOREVER 21 is true validation, that there is a strong demand for Australian swimwear. It comes as exciting news for both swim brands Allerton and Jewels & Grace, and it allows each brand to cement their names in the International markets.
Allerton is the ultimate blend of sports luxe combining a smooth balance of fashion, function, and wearability, while Jewels & Grace keep it classic, with its renowned sleek lines and defined details. Both brands make great additions to Forever 21’s branded division, offering the Forever 21 customer a fabulous choice of innovative designer swimwear.
When the Creative Directors from each brand were asked how it felt to be stocking in America’s fifth largest retailer.
Pirra Griffiths (Creative Director for Allerton) said, “I’m thrilled to have this opportunity to share my passion for design on an international scale, especially with such a prestigious and exciting retailer”.
Juliet Bakos (Creative Director for Jewels & Grace) said “It’s great news for us to know that buyers are seeing our brand as something that is filling a gap in the market, and validation that Jewels & Grace is a very strong brand.”
This will be Jewels & Grace’s second major international retailer, after its recent partnership with House of Fraser in the UK.