Nominated WGSN Best Fashion Start Up 2016, Allerton is a Sydney based fashion forward swimwear label with a focus on fit and adjustability. With a sporty yet feminine approach, Designer Pirra Griffiths is passionate about creating impeccably fitting garments that work with the body, creating beautiful lines and celebrating curves. 

Launched at Miami Swim Week in 2015, Allerton distributes internationally in major retailers in the UK, USA & NZ. Allerton has featured in Italian Vogue, Russian Elle, Daily Mail UK, GQ Magazine, Daily Telegraph and Cosmopolitan Australia. Seen on Victoria Secret Model Cindy Bruna, Mame Adjei and Bikini A Day creators Tash Oakley and Devin Brugman.

Borrowing its name from her mother’s maiden name, Allerton is a tribute to Pirra’s family as a source inspiration, support and encouragement.

Pirra is regularly engaged in industry events and speaking where she shares her experience in the fashion industry, towards sustainability and business topics.

Allerton believes we have a responsibility to provide fine quality garments, never compromising quality or the environment. We make a promise to our customers that we will consider the environment and social impact in everything we do; reducing waste, ensuring fair and safe working conditions and sourcing sustainable fabrics.

Our Values


Promote and encourage the Allerton Woman’s attributes of Strong, Sexy, Healthy and Independent


Never compromise quality

Fair Trade

Fair Trade and working conditions throughout the supply chain. Allerton pieces are made ethically, in Sydney, Australia. 


Always consider environmental impact and lessen the impact where possible. Allerton fabrics are high quality, chlorine resistant and made from Italian LycraTM, regenerated from post consumer materials. Waste is reduced and recycled where possible.

We encourage questions and comments, please feel free to contact us on enquiries@allerton.com.au