Nominated WGSN Best Fashion Start Up 2016, Allerton is a Sydney based fashion forward swimwear label with a focus on fit and adjustability. With a sporty yet feminine approach, Designer Pirra Griffiths is passionate about creating impeccably fitting garments that work with the body, creating beautiful lines and celebrating curves. 

Launched at Miami Swim Week in 2015, Allerton distributes internationally in major retailers in the UK, USA & NZ. Allerton has featured in Vogue, Russian Elle, Daily Mail UK, GQ Magazine, Daily Telegraph, SMH and Cosmopolitan Australia. Seen on Rihanna, Anna Heinrich, Erin Holland, Victoria Secret Model Cindy Bruna, Mame Adjei and Bikini A Day creators Tash Oakley and Devin Brugman.

Borrowing its name from her mother’s maiden name, Allerton is a tribute to Pirra’s family as a source inspiration, support and encouragement.

Pirra is regularly engaged in industry events and speaking where she shares her experience in the fashion industry, towards sustainability and business topics.