Nominated WGSN Best Fashion Start Up 2016, Allerton is a Sydney based fashion forward swimwear label with a focus on fit and adjustability. With a sporty yet feminine approach, Designer Pirra Griffiths is passionate about creating impeccably fitting garments that work with the body, creating beautiful lines and celebrating curves.
Launched at Miami Swim Week in 2015, Allerton distributes internationally in major retailers in the UK, USA & NZ. Allerton has featured in Italian Vogue, Russian Elle, Daily Mail UK, GQ Magazine, Daily Telegraph and Cosmopolitan Australia. Seen on Victoria Secret Model Cindy Bruna, Mame Adjei and Bikini A Day creators Tash Oakley and Devin Brugman.
Borrowing its name from her mother’s maiden name, Allerton is a tribute to Pirra’s family as a source inspiration, support and encouragement.
Eco Friendly Fabrics
Allerton is proud to use Econyl – a beautiful Italian fabric made from regenerated nylon fiber from pre- and post-consumer materials including Fishing Nets and Plastic Bottles. Find this fabric in the Essentials collection and some prints ranges.
Allerton Swimwear is committed to improving conditions in the garment industry and we feel we have a responsibility to continuously improve our supply chain, promote and support ethical manufacturing and encourage positive body image and empower, not just our customers, but all women.
The Allerton Woman is an aspiration muse, she is Strong, Sexy, Healthy and Independent. We are passionate about promoting these values in every area of design, manufacturer, and partnerships.
This concept also extends to the manufacturing of Allerton pieces. The manufacturing methods Allerton uses, both in Australia and Bali, promotes independence and opportunities for women (most garment workers are female) and we believe it’s our responsibility to choose to work with factories and suppliers which have the best working conditions and environmental awareness, promoting, empowering and supporting women. We are motivated to raise awareness of ethical manufacturing, and believe it is everybody’s responsibility to do the same.
Allerton donates a percentage of profits from its Bali manufactured products to local charities supporting women and children.